A Stellar Interview on Fox News Sunday; Media Training and Execution at Its Best

I was highly impressed by the on-camera interview that Mark Parkinson, president and CEO of the American Health Care Association and the National Center for Assisted Living, did on May 24 with Chris Wallace on Fox News Sunday. Excellent message discipline for the full eight minutes on live TV; showed compassion and didn’t diminish the impact of COVID-19 in nursing homes; superb bridging to points he wanted to make: “the good news is” …. “what we’ve learned”; countered a tough question on a GAO study by referencing another finding from the same study; buttressed his credibility in another answer by noting, “I’ve been a governor ….”

Kudos to the governor and those who prepped him.

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